Everything You Need To Know About Instagram ‘Shop’ For Your Business

Each month over 130 million people click on an Instagram shopping post, as it is a new channel for businesses to post and sell their products. Instagram Shopping is a set of features within the social media platform that allows people to shop a brand’s photos and videos. Your shop is a place to sell and present your brand story, as people can browse your products and explore different collections. This Instagram feature has opened new doors to selling online and provides another opportunity for businesses to grow and develop, especially since 70% of shoppers turn to Instagram to discover new products.
Key Features:

• Collections
• Product Detail Pages
• Checkout on Instagram
• Product Tags

Start by using your business account on Instagram and going to the professional dashboard. Once there, click on “Set Up Instagram Shopping”. You will then need to connect your Facebook account in order to continue the process.

Next, fill out shop details in Commerce Manager, such as selecting a checkout method, choosing your sales channels, and adding products