Target Account Sales
We help ambitious businesses like yours gain an unfair advantage over competitors through high-touch target account selling.
Target Account Selling
Directly target entirely new buyers and markets by providing a personalized buyer experience. Our repeatable daily outbound sales processes generate a consistent flow of well-suited sales opportunities for target account selling.
We assist our customers in launching target account sales campaigns, capitalizing on:
- Personalized sales enablement content for your ideal customer profile.
- Personalized messaging tailored to mapped stakeholders.
- Accelerated sales process cycles for highly qualified accounts.
- Measurement and optimization of outbound channels, messaging, and cadence.
- Highly personalized experiences for mapped stakeholders and decision-makers.
Why Target Account Sales Works
Implementing a Target Account Selling (TAS) strategy offers numerous advantages that can significantly impact your sales success.
Our campaigns are highly successful because we help brands:
- Build trust with leads through deeper relationships and personalized solutions.
- Streamline and accelerate the sales cycle by focusing only on accounts that align with the ideal customer.
- Increase marketing penetration by concentrating on key accounts with a higher likelihood of converting.
- Reduce churn by focusing only on quality opportunities and targeted accounts.
"How We Scale Brands with Target Account Selling
In order to maximize your sales success and drive growth, it’s crucial to adopt a strategic approach when targeting key accounts.
Target Account Selling (TAS) is a proven methodology that enables you to focus your efforts on the most promising prospects.
We help create and optimize the sales process and increase conversion rates through our proven target account selling process, which includes:
- Building an Ideal Customer Profile (ICP): This helps us define who is most likely to benefit from your products or services, allowing us to create a highly efficient target account selling campaign.
- Creating Buyer Personas: We dive deep to understand your ICP's goals, pain points, challenges, and preferences, enabling us to create hyper-targeted sales messaging.
- Developing a Target Account Selling List: We create a list of high-potential accounts through in-depth research and analysis.
- Highly Targeted Lead Generation: We create and implement orchestrated outbound campaigns to connect you with key decision-makers who want your product or service.
Ongoing Support and Continuous Optimization
ROI of Target Account Selling
Maximize your TAS efforts with our expertise
In today’s economic climate, it’s more important than ever to make every dollar count.
We help our clients continuously optimize the sales cycle to ensure that they are achieving their sales goals and increasing market share through concentrated efforts in:
- Strategy: Goal setting, KPI development, Account selection, Target accounts, SLAs.
- Content: Executive thought leadership, Account-based landing and pillar pages.
- Technology Implementation: HubSpot CRM configuration and onboarding, Account-based intelligence, Integration with other tools.
- Campaign Management: Email ad campaigns, Paid Advertising
Struggling with Inbound Efforts Not Meeting Revenue Targets?
Target Account Sales Assessment
We help build scalable account-based sales campaigns to create predictable and repeatable streams of new leads, customers, and revenue through personalized B2B buying experiences.
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