Martek Hub

Lead Generation

We empower B2B clients to consistently fill their sales pipeline with quality leads.

Trouble attracting good-fit leads?

Outbound Lead Generation

Intent Data, Site Visitor ID, Phone Calls, LinkedIn & Email Outreach.

B2B buyers are in search of your services, but detest being ‘sold to.’ They crave real-time value. Unlike traditional inbound methods, our outbound sales development strategy has evolved into an omnichannel approach. These strategies ignite interest, nurturing sales conversations early in the buyer’s journey, focusing on adding value to B2B prospect interactions, thereby fueling more qualified sales discussions.

Outdated tactics driving customers away?

Omnichannel Outbound

Utilizing Intent Data, Website Visitor ID, Email & LinkedIn Outreach, and Ads.

Nurturing leads is the next crucial step in fostering trust and forming a strong connection between your brand and customers. This aspect of the B2B lead nurturing process should be continuous throughout the buyer’s journey. Just like tending to a small bud with care until it blossoms into a beautiful flower that attracts other bees and brings the sweet nectar back to your business. To generate the buzz, you need to create compelling multi-channel sales enablement content across the entire B2B buyer’s journey.

Multi-Channel Outbound Sales Campaigns Leverage:

Seeking a more efficient method to evaluate leads?

Lead Scoring & Qualification

Enhance efficiency by assessing the worth of each lead.

As your B2B sales funnel generates more leads from the target audience of the target market through focused outbound sales efforts, assessing the priority levels of these qualified sales leads becomes critical. Lead scoring, a valuable tool within your sales funnel, illustrates where prospective customers are in their sales journey and ranks their ‘value.’ This approach empowers your revenue teams to work smarter, employing communication methods such as cold calling, cold email marketing, and social media to enhance conversion rates.

The Value of Effective Lead Generation Techniques in Scoring & Routing:

Struggling with alignment between marketing and sales teams?

Ideal Customer Profile

Empowering Targeted Account Sales.

Having visibility into the velocity of leads from a Marketing Qualified Lead (MQL) to a Sales Qualified Lead (SQL) and a Good-Fit Sales Accepted Lead (SAL) is essential for gauging the effectiveness of outbound campaigns. We can guarantee that both your sales and marketing revenue teams possess the cost-effective skills necessary to engage opportunities across the buyer’s journey by:

How We Drive Lead Generation Through ICP Alignment:


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