SEO for Small Businesses
Search engine optimization is important for small businesses, even those just starting. Small businesses can use SEO to improve their website visibility to help reach their goals and grow their customer base.
Local SEO is focused on both making your website and content more attractive to users that are searching locally and on improving your website’s rankings in local search results.
Improving your search results ranking locally is more important than ever as 97% of search engine users searched online to find a local business. Local advertisements and words-of-mouth are no longer working to reach and grow a wide customer base.
First Steps to Local SEO:
- Create or claim a google my business listing
- Adjust your website for mobile devices
- Collect and share customer reviews
- Begin local link building
Focusing on local search engine optimization helps lead organic traffic to your website and more website traffic leads to more customers and conversions. Additionally, optimizing your content locally will build brand awareness and lift your business to the next level.
Sunga, Carlo. “Local SEO Service: A Complete Guide To Local SEO In 2021.” Digital Agency Network, 19 Feb. 2021, www.digitalagencynetwork.com/a-complete-guide-to-local-seo-best-strategies/.
Zote, Jacqueline. “What Is Local SEO and How to Improve Your Local Ranking.” Sprout Social, 29 Oct. 2020, www.sproutsocial.com/insights/local-seo/.